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The
Four Kinds of Sales People is
NOT another ho-hum business book. Instead,
breakthrough mentor and sales guru
Chuck Mache uses his transforming knowledge
and expertise in building heavy-hitter
sales organizations to deliver an inspired
parable that identifies exactly how
and why sales people excel - or don't.
Told as a fictional account of four people,
each of whom epitomizes the characteristics
of a particular selling "style," Mache
provides a clear and graphic description
of how each type goes about selling, what
their strengths and weaknesses are - and exactly
what insights each type requires in order
to break through to their next level.
What will work well for a "Performer" (one
of the four styles) will not work for a "Caretaker";
and identifying which type a person resembles
is essential to developing a strategy that
turns a routine sales job into a life of
breakthrough achievement. Mache's ultimate
goal for each reader. |
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| Read recently
published articles authored by Chuck
Mache which have appeared in Broker
Magazine, Northbay
Business Journal, and more. |
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Chuck
Mache is a featured Expert Guest monthly
on the top-rated Entrepreneur
Magazine Radio Show with Lee Mirabel.
Listen to his "Chuck Talk" segment
live (including podcast) the last Friday
of each month at 11:27 a.m. PST. Or listen
to previous Chuck Talk segments via the archives. |
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" The
Four Kinds of Sales People is
a must read that cuts to the core
of why salespeople and their managers
either produce or struggle. It is
a breakthrough approach."
John H. Davison
President,
KABC Radio Station Group, Los Angeles |
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